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Exhibit Zone: May 2009
Home > > Exhibit Zone: May 2009


May 2009
 
Quick Tip
DID YOU KNOW: Face-to-face contact at a show saves $824 over first meeting that lead in the field? It only costs $215, on average, to meet a customer at a show, including all exhibition, travel, and sales salary costs, compared to an average of $596 to contact the prospect in the field and $443 to identify the prospect prior to the sales call, according to research by the Center for Exhibit Industry Research.
 

Important Dates

July 6 - Look for your ISSA/INTERCLEAN® Exhibitor Service Manual

August 3 - Deadline for participation in Green Connections Center

Sept. 4 - Deadline for receiving allotment of complimentary tradeshow badge registrations

Book your hotel blocks and room accommodations for ISSA/INTERCLEAN Chicago and save money today!  
 

 
New Web 2.0 Techniques Driving ISSA Attendees

ISSA has launched a Bright Ideas microsite to drive what marketers are calling "compounded audience interest" in this year’s show. See how you will benefit.
 

Available Videos For Sponsorship

Gain Exposure with a Quick Clip Video Sponsorship! 
Have you considered sponsoring ISSA’s Educational Quick Clip videos? This successful series of original online educational videos on ISSA.com continues to gain momentum and popularity. As an EQC sponsor, your message can be sent to more than 50,000 industry contacts. Check out the EQC calendar!

June 8 online video launch
Quality Control with Mickey Crowe

July 13 online video launch: Michael Marks discusses What is a Distributor?

July 27 online video launch: 
Improvisation in the Workplace with Molly Cox & Megon McDonough

Contact Carl Diwby at 800-225-4772 to secure an EQC sponsorship today!
 

 
Exhibitor Alert

A company operating out of Mexico called Expo-Guide is now contacting exhibitors throughout the United States offering what it describes as a free exhibitor’s directory listing. However, be cautious as you may be signing an advertising insertion order. Read more.

 

Future Tradeshows

ISSA/INTERCLEAN CEE
Warsaw, Poland
May 13-15, 2009

ISSA/INTERCLEAN North America
Chicago, IL, USA
Oct. 6-9, 2009

ISSA/INTERCLEAN Europe 
Amsterdam, Netherlands
April 26-29, 2010

ISSA/INTERCLEAN Latin America
Cancun, Mexico
June 9-11, 2010
 

N. Am. Show Registration Opens; Offers New Features

Registration opened April 28 for ISSA/INTERCLEAN North America. New features include the ability to invite customers and track if they registered, pre-populated registration fields for exhibitors’ returning staff to simplify the process, and the ability to download a schedule to your PDA via Outlook. Register today.


What Your Customers are Saying About the Stimulus Package

Newly released purchaser survey reports high expectations for Stimulus Package impact. Read more


Managing Marketing Budgets in Tough Economic Times 

In these tough economic conditions, the way we respond can make the difference between simply getting by and continuing to prosper after the recession. See how making the most of your marketing investments today will pay off down the line. Read more.


Exhibiting Today Impacts Sales Tomorrow 
Show leads kick in many months after a show, so don’t hurt post recession sales by reducing exhibiting power now. 41 percent of sales from shows happen more than a year following the event, and 60 percent close over seven months after the show. Not exhibiting during a downturn steals sales from the recovery period. 



*9% don't know

Source: Tradeshow Week Executive Outlook


ISSA Forges New Alliance with Retail Customers
ISSA announced a new alliance with the Professional Retail Store Maintenance Association which will include the ability for their facility management members to attend the ISSA/INTERCLEAN show at reduced rates. Read more.


Maximize Your Marketing ROI with ISSA Advertising
Are you reaching qualified jansan professionals with ISSA’s diverse advertising opportunities?

Consider the benefits of online advertising:
• Sponsor an Educational Quick Clip (EQC) video and get your message in front of over 50,000 industry professionals. Check availability today!
• Publish a banner ad in ISSA’s monthly e-newsletters, which are read by over 18,000 subscribers—63 percent of whom are top-level managers.
• Post your product demo video on ISSA.com and receive 9,000 impressions each month. View an example.

HURRY! May/June ISSA Today Ads Still Available
Ad materials can still be accepted until May 8 for the ISSA Today technology issue featuring our annual software review from Timmy King. View the ISSA Media Kit for more information.

Contact Carl Diwby to discuss your advertising options today. He will help you maximize your return by identifying the best opportunities for your business. 


More Industry News 

ISSA Offers Swine Flu/Pandemic Webinar/Resources

ISSA Launches New User-Friendly Homepage

Show and Tell: Secrets of the New Marketing 

ISSA Launches Green Cleaning University

MD Mandates Green School Cleaning

 

 
 
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