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Keynote Address: Donny Deutsch,
Legendary Ad Man & TV Personality
Thursday, October 8, 8:30 a.m. - 10:00 a.m.

Don’t miss legendary advertising guru and television personality Donny Deutsch as he addresses ISSA/INTERCLEAN® North America 2009 attendees at the October 8 keynote event.

As chairman of the US$2.5 billion full-service advertising agency Deutsch, Inc., Deutsch implemented his “leaner, meaner, faster, smarter” philosophy to transform a small advertising shop into one of the top-10 firms in the United States. Deutsch’s prestigious client list includes Johnson & Johnson, Anheuser-Busch InBev, Kodak, and IKEA. Deutsch also played host to some of America's most influential entrepreneurs and business titans, uncovering their secrets to success on his long-running CNBC talk show “The Big Idea with Donny Deutsch.”

ISSA Exclusive Interview

At ISSA/INTERCLEAN, Deutsch will share his bright ideas with the cleaning industry. ISSA recently had the opportunity to speak with Deutsch to get his thoughts on the industry and to discover what’s in store for his keynote.

The theme for this year’s show is “bright ideas.” When it comes to uncovering these ideas in any organization, Deutsch recommends that companies embrace risk and stop thinking only about how things are currently done.

“One way to come up with great ideas is to bring in people from outside the industry who don’t know the rules so they can break them,” Deutsch says. “You need to come to work thinking, ‘What’s a better way to do this tomorrow?’ You have to stop simply accepting the status quo.”

When asked about what entrepreneurial styles he finds effective for easy-to-enter, mostly undifferentiated business environments like the cleaning industry, Deutsch noted that the best entrepreneurs always start with passion. “To be successful (in environments like the cleaning industry), you can’t be afraid of failure. Successful entrepreneurs are persevering and surround themselves with great people.”

And it’s passion that Deutsch promises to deliver during his highly anticipated keynote address. Plan to attend this high-energy, inspirational session, October 8, from 8:30 a.m.-10 a.m. Admission to the keynote is included in show registration. Visit www.issa.com/register to register today!