Why "think outside the booth?"
Exhibiting at a trade show means more than standing in a booth.
You must market yourself in advance to:
• Create the demand
• Drive the traffic to your booth
• Differentiate your products and services from other exhibitors.
Download your copy of the Exhibitor Success Kit (PDF).
This kit is filled with what to do before, during, and after the show. How to increase your pre-show marketing. How to leverage earned media opportunities. How to identify types of attendees. How to close the deal, trade show style. And how to follow up to make your investment with ISSA pay dividends months down the road.
As an ISSA/INTERCLEAN exhibitor, successful trade show participation often depends on your marketing efforts before, during, and after the show. We have designed a comprehensive sponsorship and advertising menu for every budget, geared to target influential decision makers in the cleaning industry.
View all sponsorship opportunities in the ISSA Media Kit (PDF).
Special Offers and Discounts
Featured Speaker Scott Deming
Position your brand in front of attendees right before they enter the show floor on Wednesday, October 17, the first day of the exhibition, when you sponsor the featured session with Scott Deming, The Customer Service and Emotional Brand Buildng Guru. Sponsor has the option to introduce the speaker, place corporate signage in the room, and provide one piece of literature. Estimated attendance: 1,000+.
Promotion Price: $11,000
Imprint your message each time an attendee checks e-mail in the ISSA Recharge Lounge, located next to the Foodservice Pods, Booth 2841. Two billboards will display sponsor’s graphics. Computer terminals, customized with the sponsor’s linked banner ad, will provide attendees Internet access and the ability to print boarding passes. Sponsor may provide logo-imprinted paper for the printer in the area. Sponsor logo also will be displayed on Internet Station signage.
Promotion Price: $13,000
Mobile Advertising Options
ISSA is offering advertising opportunities for the show's user-friendly mobile app that includes exhibitor listings, an interactive floor plan, event schedules, a show planner for attendees, and much more. The mobile app will be available on iPhone, Android, and mobile Web platforms and is used heavily at the show by attendees. Download the app brochure (PDF) and contact your account executive today for more details and special offers.
Brand Building Package
Receive discounted promotions specifically designed to help you build your brand. See page 22 in the 2012 Media Kit. Your sponsorship includes:
- Full-page, four-color ad in the Official Exhibit Directory
- Show floor billboard
- Trade show floor graphic
- Print expanded listing in the Official Exhibit Directory
Promotion Price: $7,700
Deadline: August 10
To secure your sponsorship, contact your ISSA account executive today at 800-225-4772:
- Mikel Gabrielson | Accessories & Equipment | email@example.com | Ext. 1347
- Iris Weinstein | Chemical & Paper | firstname.lastname@example.org | Ext. 1326
ISSA/INTERCLEAN is brought to you by ISSA and Amsterdam RAI.