November 11, 2009 — Green Seal, Inc. is launching a pilot company-certification program that provides the first and only holistic assessment of a company’s product line and business operations, according to a press release distributed by Business Wire. 

This pilot program will certify companies as a whole—versus one product at a time—based on their commitment to environmentally sound business practices and sustainable products. Recognition of environmental leadership—at Gold, Silver, and Bronze levels—will be based on corporatewide practices and environmental impacts, third-party environmental certification of the company’s products, and life-cycle assessment of the company’s key product lines. Green Seal will factor in greenhouse-gas emissions, water conservation, biodiversity impact, and labor relations, among other requirements, the release said.

The new program builds on Green Seal’s development of 30 environmental standards and certification of over 3,500 “green” products and services and will allow consumer-product manufacturers to prove their sustainability claims to customers and stockholders, the release said.

About Green Seal
Based in Washington, D.C., Green Seal is a nonprofit organization that aims to identify consumer and institutional products and services that protect the environment from toxic chemicals, noxious fumes, and wasted resources. For more information,  visit www.greenseal.org.

To read the full press release, click here.