August 15, 2012 — Does your company's brand in the new economy have you all shook up? Do you know when it is time to refresh your brand before it is too late? In this week's free ISSA Educational Quick Clip video, Dr. Fred Broder explains why a brand goes well beyond a visual corporate identity. The "King of Branding” describes why a unique brand is increasingly important to boost market share and outlines the three components of branding.
