March 28, 2012 — Only 44 percent of American consumers trust companies’ green claims, according to a recent Cone Communications survey.
Eight in 10 Americans surveyed don’t believe companies are addressing all of their environmental impacts, reports The Environmental Leader. The report also found that 43 percent of consumers actively seek out environmental information on the products they buy, and 77 percent would boycott a product if misled about its green claims.
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