ISSA Advancing Clean. Driving Innovation.
ISSA Advancing Clean. Driving Innovation.

Cleaning Management Institute (CMI) Discount Program


The Innovative Distributor Workshop

The Innovative Distributor™ Workshop

Throughout the workshop, presenter Dirk Beveridge will provide specific case studies of individual leaders and distributors who have consistently created outsized profits and growth that outperforms the market—each with specific lessons and tools that you will be able to use in your own business.

See real-life examples:

  • How one distributor artfully and skillfully connected the dots of significant trends to craft a new vision and strategic direction for its enterprise, generating a new business unit representing 40% of its revenues.
  • How one sales organization created an “A-Team” culture that attracts and retains top talent, proving that distribution can be “sexy,” while its competitors in this “old school and stodgy” industry continue to grapple with mediocrity.
  • How one distributor has created and implemented a “customer obsession process” to actively and intentionally discover its customers wants and desires—and work backward from there to create and deliver innovative value propositions.
  • How one distributor, through its innovative business model, has created double-digit growth consistently for more than 20 consecutive years, while its competitors rode the economic waves averaging just 2 to 3% growth.
  • The leadership profile of distribution’s most innovative and transformative leaders who are setting the standard for building impressive teams, innovative strategies, and market-leading business results. 

Workshop Schedule

Takeaway action items:

After the workshop, you will be empowered to take definitive and confident action, as you'll be armed with a playbook of specific and proven tools. Collectively, these tools provide an integrated system of defined processes enabling you to create the changes you know you must make. The playbook has been expertly designed to provide simplicity, specific how-tos, and implementation techniques, allowing you to focus on doing, rather than wrestling with doubts.


“I want you to know that you really motivated us to make some huge changes in how we rethink our business model. Thanks to your presentation, we’ve already made more changes in five weeks than we had in the last three years.”

David Slaick, President



February 12-13 - Las Vegas, NV

JW Marriott Las Vegas


Single Registration

Member: US$749 per person

Nonmember: $1,499 per person

Group Registration

Member: Additional registrants $500 per person

Nonmember: Additional registrants $1,000 per person

Hotel Room:

Special Room Rates: $169 per night at JW Marriott Las Vegas

To book a room, please visit the following link:

More Information:

Please contact CMI Account Executive TJ Grim at or call 847-982-0800.


About The Presenter:

Dirk Beveridge is unleashing an innovation movement throughout distribution. The author of INNOVATE! How Successful Distributors Lead Change In Disruptive Times, and the founder of the ground breaking UnleashWD Innovation Summit delivers original, proven, and often disruptive thinking. His energy and passion for excellence are infectious and inspires individuals to step from the zone of comfort to unleash the urgency of change.


Sponsored by: