ISSA Advancing Clean. Driving Innovation.
ISSA Advancing Clean. Driving Innovation.

CMI Denver Train the Trainer

The Innovative Distributor Workshop

Lead Your Distribution Business To Relevance and Profitability

A live workshop that will unleash a spirit of innovation to create new value, growth, and profits in the marketplace. 

Most businesses agree that they must reinvent their business before someone else does.  But, as you continue to operate the business for today, how can you unleash the spirit of innovation to create a relevant, stronger, and more profitable future?  

In this two-day hands-on workshop, you will dive deep into The Innovative Distributor™ framework that provides practical lessons for creating transformative change.

February 12-13 - Las Vegas, NV

What Makes This Workshop So Different?

When it comes to innovating for the future, many leaders are so close to the day to day, that they get consumed by the tyranny of the urgent. The Innovative Distributor™ workshop provides a focused path that helps distribution leaders know where to start as they look to create new, profitable paths forward for the future.

We know how hard it is to focus on the future while managing the business for today and have helped hundreds of large and small distributors find the right balance. And when you embrace The Innovative Distributor™ framework, you find focus, your team finds confidence, and together you create an exciting and profitable future.

The Innovative Distributor workshop is taught by Dirk Beveridge, author of the ground breaking NAW Institute for Distribution Excellence book - INNOVATE! How Successful Distributors Lead Change In Disruptive Times. Beveridge has researched the state of innovation throughout distribution and brings an unmatched energy and focus to the workshop. With his UnleashWD Innovation Summit, he has created a movement within distribution of like minded, forward thinking leaders who know that in today’s technology driven and competitive marketplace - they must get better faster.

The Innovative Distributor™ framework has been used by hundreds of companies to dramatically change their trajectory and design breakthroughs for their customers, suppliers, and employees.

In the two-day The Innovative Distributor workshop you will:

  1. Learn a proven formula that has been researched and used throughout distribution. You will completely understand The Innovative Distributor™ framework and why it’s the most powerful tool to lead your company into the future.
  2. See how The Innovative Distributor formula has been used by the most innovative and successful distributors as well as other businesses from which you’ll pull inspiration and lessons.
  3. Apply this framework to your leadership and your company’s go forward strategy. We will help you create unmatched growth and momentum.

Your customers, suppliers, and employees are drawn to those with a vision and a commitment to the future. If they sense hesitation of your commitment to a better future, they’ll look past you for alternatives that are building for a relevant and profitable tomorrow. Once you align your team around The Innovative Distributor™ model you’ll see an energy and optimism that attracts the most profitable customers, the most innovative suppliers, and the “A” players your business needs to hire.

Register for The Innovative Distributor workshop today and spend 2 days with Dirk Beveridge.  Why?  Because your customers, suppliers, and employees are counting on you to win the future.


What’s My Investment?

How much does an unaligned and uninspired team cost you?  How much potential profit is lost by being perceived as the same as you competitor across town?  How comfortable are you with the margin squeeze?  What are the growth and profit ramifications of your team being pulled to the past rather than the future?  Not having The Innovative Distributor™ framework as the core of your strategic thinking may already be costing you a great deal.

JW Marriott Las Vegas - February 12-13, 2018

Single Registration

Member: US$749 per person

Nonmember: $1,499 per person

Group Registration

Member: Additional registrants $500 per person

Nonmember: Additional registrants $1,000 per person

For more information please contact CMI Account Executive TJ Grim at or call 847-982-0800.