ISSA Advancing Clean. Driving Innovation.
ISSA Advancing Clean. Driving Innovation.

ISSA Business Growth Strategies


CMI Business Growth Strategies - Chicago, IL

June 4 - 6 , 2019 << Back to Events
CMI Business Growth Strategies - Chicago, IL

Do you face unique challenges while trying to grow your business? Cleaning Management Institute (CMI) can help. Whether it is trying to retain clients, win a bid, find the right employee, or simply brand your company, CMI’s Business Growth Strategies seminar series is for you.


Who should attend?
This three-day seminar will rotate topics of discussion in each session directly affecting all sizes of contract cleaning companies including: 

  • Business owners
  • Executives
  • Managers
  • Supervisors

Why should you attend?
Receive knowledge and guidance from experts within and outside of the cleaning industry. The return on your investment will be an absolute benefit while using the tools you learn on the job.

What topics?
In CMI’s Business Growth Strategies, you will learn about the following topics:

  • Recognize, Plan and Overcome Change & Disruption
  • Market Segmentation & Customer Analytics
  • Marketing and Social Media
  • Leveraging Standards & Best Practices to Drive Your Business
  • Take the Lead With Analytics

Click here to download full workshop agenda outline


Date & Time: 

  • June 4, 2019:  8:00am - 4:00pm*
  • June 5, 2019:  8:00am – 4:00pm*
  • June 6, 2019:  8:00am – 12:00pm

       *NOTE: Lunch will be provided on June 4 & 5

Registration Fee: 

  • Nonmember Price: $999.99 
  • ISSA Member Price: $500.00 early-bird member rate (after April 30, 2019 price increases to $750.00

Hotel Information:

Hyatt Deerfield
1750 Lake Cook Rd.
Deerfield, IL 60015

*Room rate available in 2019*

Featured Speakers Include:

Dirk Beveridge

Of Dirk Beveridge, William Taylor, Co-Founder of Fast Company magazine said: “Every field has its rabble rousers, change agents, thought leaders-people with the wisdom to understand the past, and the creativity to conjure up a new vision for the future. In the field of wholesale distribution, Dirk Beveridge is that thought leader.”

For over 25 years as a consultant to a wide range of companies, Beveridge has helped leading firms align, focus, and strengthen their sales and leadership strategies to remain relevant, outperform the market, and provide deeper value to customers. Today, Beveridge is the leading advocate of change and innovation throughout wholesale distribution.

Dirk is the author of INNOVATE! How Successful Distributors Lead Change In Disruptive Times in which he describes the model of the Innovative Distributor™ Dirk’s latest book The Innovative Distributor Mindset is setting the agenda for how distributors think about the future.


Jeff Cross

Jeff Cross is the Executive Editor of Cleanfax, the leading media brand for the combined carpet cleaning and disaster restoration industries.

Although his career early in life was in the media as a reporter and photographer for a daily newspaper, he decided at the prompting of a close friend to start his own cleaning and restoration company and then sold it years later to return to journalism and take a position as editor. Cross calls his work with Cleanfax “a perfect fit” as he can relate to the industry because he has “made every single mistake there is with cleaning and restoration” and can help his audience avoid those same mistakes.

In addition to his work with Cleanfax, he is also an IICRC-approved technical trainer for the categories of carpet cleaning, furniture cleaning and color repair.

Cross is the creator of Totally Booked University, which provides cleaning and restoration business owners with marketing solutions for their companies. He is also a partner in the MarketingZoo, a content-generating service for cleaning and restoration websites, social media sites and other marketing platforms.


Mark Warner

Mark Warner holds the position of Education Manager for ISSA’s Cleaning Management Institute. Warner’s responsibilities with CMI include performing training events, as well as the ongoing development of CMI’s educational offerings including the program’s industry leading Certified Custodial Technician program. He has been involved in the cleaning industry for over 30 years and is a past member of the ISSA Board of Directors, holding the post of distributor director. Warner has also served as Division Chair for the IICRC's Hard Surface Division, President of the Low Moisture Carpet Cleaners Association (LMCCA) and Vice President of The League of Hard Flooring Professionals. In addition, he has been an ISSA CIMS Certified Expert since the program’s inception.


Jonathan Adkins

Jonathan Adkins is the Director of Business Intelligence (BI) at ISSA, The Worldwide Cleaning Industry Association. In this role, Jon manages the association’s data analytics and research initiatives, which includes collaboration with association members and internal business stakeholders alike to deliver relevant analysis and insights and empower data-driven decision-making.

During his 10-year tenure at ISSA, Jon has managed within the marketing and media functions, and was tapped to lead the BI business unit in 2018. Jon has presented at a variety of cleaning-industry events, including ISSA Show North America, the BSCAI Annual Convention, and distributor and wholesaler functions. He has an MBA from Butler University.


Randy MacLean

Randy MacLean is the founder of WayPoint Analytics, the inventor of Quantum Costing, and the creator of the WayPoint system. His company provides analytical and advisory services to companies that have become profit-leaders in distribution.

An expert on profit-driving best practices and with a broad range of analytics-driven solutions to difficult profit challenges, Randy speaks, writes and advises executive teams across North America. His clients routinely post sustainable gains of 100%, 300% and more, and are amongst the most profitable in the world.

His WayPoint system costs out the operations of his distribution industry clients in detail, so they can analyze exactly which accounts and activities make or lose money and why. With WayPoint, executives spend 100% of their time working on strategies to improve their operations, and 0% developing models to find out what the numbers are.

Randy is a best-selling author, has founded more than a dozen companies and two conferences, and has been presented numerous corporate and industry awards.

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