Events


Webinar: Making Product Claims Credible

April 1 2020, 3:00 pm - 4:00 pm
Timezone: Europe/Berlin
<< Back to Events
Webinar: Making Product Claims Credible

Making product claims credible: how green can green cleaning get?

Join this brand-new webinar delivered by Louise Goldsmith, head of marketing at Vectair Systems on the importance of making truthful marketing product claims and providing information that is credible and transparent, while helping cleaning contractors making the right choice when selecting appropriate cleaning products.

During this one-hour presentation Goldsmith will navigate you through the different labels and definitions when it comes to classifying products, including common environmental terms, and equip the participants with the right tools to be able to identify truly responsible manufacturers.

The webinar will cover:

  • Overview on the most common green terms and labels
  • Overview of other common industry marketing claims
  • Testing best practices across the industry
  • Marketing best practices for green products
  • A buyer’s responsibility when buying products
  • Tips and recommendations on how to educate your customer base and increase awareness

Event Details

DATE: April 1 2020, 3:00 pm - 4:00 pm
Timezone: Europe/Berlin
LOCATION:
CONTACT: Alexandra Adams +49 6131 6367824 alexandra@issa.com
  register now
Add to my calendar:
Click to Choose04/1/2020 03:00 PM04/1/2020 04:00 PMEurope/Berlin Webinar: Making Product Claims Credible

Making product claims credible: how green can green cleaning get? Join this brand-new webinar delivered by Louise Goldsmith, head of marketing at … full detail

<< Back to Events