Expanding Your Brand
Presenter: Mike Marks
Sponsor: Tennant Co.
Lately it seems like everybody in the world has decided that the jansan industry is an attractive market. Long-time cleaning industry suppliers are now facing a new round of competition and may feel threatened by these outsiders. In this Educational Quick Clip, business consultant Mike Marks explains why established distributors should not fear this widening marketplace and instead view it as an opportunity to leverage their reputation as trusted advisors and expand their brands into other industries.
- ISSA-TV: Looking Beyond Today’s Sales to Realize Long Term Value
- ISSA Bookstore: Managing Channels of Distribution
- ISSA.com: Consultative Selling: What, Why Not, and Why Now?