Over the last few years, green products have flooded the marketplace. What are you doing to position your company to stand out in the crowd? In today’s market, not only must the product be green but so should the company. In this ISSA Educational Quick Clip, learn how buyers are now looking at not only how green a product is, but how green the supplying company is.  

About the Presenter
Steve Ashkin is a 28-year veteran of the professional cleaning industry. He is president of The Ashkin Group, a consulting firm specializing in the cleaning process, and executive director of the Green Cleaning Network. Ashkin is the co-author of The Business of Green Cleaning and Green Cleaning for Dummies.