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Strategic Pricing to Maximize Profits

Presenter: Mike Marks

Channels: Distributor Focus, Management

Is your pricing strategy for sales designed to maximize overall profits? Do you still give customers a flat discount to keep a sale? As distributor profit margins shrink, the right pricing strategy can be the difference between success and failure. Learn how to apply new pricing and sales strategies that other companies are using successfully.

About the Presenter
Michael Marks is managing partner of the Indian River Consulting Group, which he co-founded after working in distribution management for more than 20 years. He is the co-author of What’s Your Plan? Smart Salesforce Compensation in Wholesale Distribution and Working at Cross-Purposes: How Distributors and Manufacturers Can Manage Conflict Successfully.