Sure, reacting quickly is great, when a customer calls with a complaint. But what about being proactive: doing something that will show your customers how important they are, even when there’s no crisis? In this Educational Quick Clip, Jim Pancero explains why simply having good customer service isn’t good enough—and how you can raise the bar and “wow” your customers. 

About the Presenter
Jim Pancero is a leading sales and sales-management consultant for the business-to-business market. He has conducted more than 2,500 presentations or consulting days for more than 500 companies. He is the author of “Leading Your Sales Team: How to Manage a Winning Sales Team.” For more information about Pancero, visit www.pancero.com.

Other Resources

• ISSA-TV: Four Key Questions to Optimize Account Planning
• ISSA Bookstore: You Can Always Sell More: How to Improve Any Sales Force
• ISSA Certifications: Get CIMS Certified