Is your sales approach on target to maximize success? You can refine the secret to a successful sales strategy to two simple concepts: good and real.  In this ISSA Educational Clip, hear Joe Ellers discuss how to define those two concepts to help focus your sales strategy for success.

About the Presenter
For more than 25 years, Joe Ellers has worked with more than 1000 companies worldwide specializing in business-to-business selling and multi-line selling environments. He also has provided specialized consulting and training for the members of numerous distribution associations. He is the author of The Best Distribution Sales Book Ever, published by the NAW, as well as numerous sales training programs.