ACI Survey Finds Decline in Handwashing

October 13, 2020

As COVID-19 cases increase with the cooler fall weather, and cold and flu seasons approach, it is now more important than ever to practice proper hand hygiene. However, a recent survey conducted by Ipsos for the American Cleaning Institute (ACI) found that frequent handwashing declined 14% six months into the pandemic.  

ACI surveyed 1,005 Americans, first in March, then again in September. Researchers tracked significant changes in American cleaning behaviors between the two surveys. According to their findings:

  • There is a decline in frequent handwashing, with 64% of Americans washing their hands frequently in September compared to 78% in March.
  • Hand sanitizer use is on the rise, with 62% of respondents reporting using it in September versus 46% in March.
  • Half of the respondents continue to be mindful about washing their hands for at least 20 seconds —58% in March versus 51% in September.