Cascades Appoints New Sales VP

October 19, 2021

Cascades has appointed François David as vice president of sales for its Cascades PRO business segment.

David has more than two decades of sales, marketing, and commercial team management. He joined Cascades in 2020 as vice president of marketing and innovation for Cascades Tissue Group. In addition to the duties of his new position, David will continue to meet the responsibilities of his previous role.

“Following his outstanding contribution, the management has decided to broaden its mandate to bring him closer to our valued customers to support our business transformation,” said Jean-David Tardif, Cascades Tissue Group president and chief operating officer. “I am therefore pleased to announce that, in addition to his marketing and innovation responsibilities, François has been chosen to lead the North American Cascades PRO sales team. We firmly believe that his in-depth expertise, team spirit, and customer-centric approach will be major assets in achieving our business excellence objectives. “

About Cascades
Founded in 1964, Cascades PRO produces, converts, and markets packaging and tissue products that are made mainly of recycled fibers. The company employs close to 12,500 employees, who work in more than 100 units located in North America and Europe. For more information, visit