Intelligent Cleaning Equipment Forms International Division

November 18, 2019

Intelligent Cleaning Equipment, USA (ICE) has announced the formation of a new international division—ICE Robotics.

ICE Robotics will operate as a stand-alone international robotics manufacturer with offices in Shanghai, Amsterdam, and Zeeland, Michigan. Simon Chen, CEO of ICE, and a team of industry veterans will serve as the division’s leadership team.

“Labor continues to be the largest single challenge across facilities in the markets we serve today,” said Chen. “We will continue to adopt automation as a part of our everyday lives so expanding our product portfolio fits the demands of the markets and customers we serve.”

About ICE
Intelligent Cleaning Equipment, USA (ICE) is a Holland, Michigan-based developer and manufacturer of robotic scrubbers and other floor cleaning equipment. For more information, visit