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ISSA Adds Koen van den Braak to European Council

ISSA has further strengthened its European Council with the appointment of Koen van den Braak as representative for Iberia (Spain & Portugal).

A long-time member of ISSA, van den Braak is the founder of Nicarlia, an export management company based in Madrid, Spain, as well as a partner in FoOom Advanced Dispensing of the Netherlands. He has been in the washroom hygiene industry for more than 20 years, the majority of which was based in Spain.   

As the first ever Iberian representative to ISSA’s European Council, van den Braak hopes to bring ISSA’s global benefits and resources to local companies, working first in Spain and then expanding into Portugal. His first step is to speak with current ISSA members and other local leaders, during the Hygienalia+Pulire exhibition this 14-16 Nov., to determine what the market’s top needs are, and which of ISSA’s current resources are most useful to bring to the region. Van den Braak will be located at stand PA-D21, hosted by ISSA member Maya Professional Tools. If you would like to share your insights regarding how ISSA can be most helpful to the region, contact van den Braak at [email protected] to set up a meeting.

“We have long had a friendly relationship with local associations in Spain and we see Iberia as a market with a lot of potential for growth with the right tools and investment,” said ISSA Director of International Services Dianna Steinbach. “I’m delighted to add Koen to our European Council to represent the region. He brings a tremendous amount of enthusiasm and great ideas to the team. His support, and that of the local member Working Group he is developing, will help ISSA to raise the profile and professionalism of the cleaning industry throughout Spain, Portugal, Europe and beyond.”