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ISSA Joins CleantexPulire to Expand African Market Value

ISSA, organizers of the CleantexPulire exhibition, and e-squared publications (E2) have announced a joint ownership agreement to collaboratively administer and promote future events. The agreement aims to reinforce and enhance the established African cleaning and hygiene CleantexPulire exhibition, elevating it to the next level, as well as to expand the association’s local member benefits.

CleantexPulire brings together contract cleaners; distributors; and facility, health care, retail, and food service managers as well as other professionals within the cleaning, hygiene, hospitality, property maintenance, and government sectors. The partners agree that this new relationship will add a more robust regional and international seminar and workshop program, enhanced networking opportunities, and new product and business solutions for the market, thereby reflecting the same ethos demonstrated worldwide by ISSA.

“We are quite excited to develop more local benefits for our members, starting with greater involvement in the region’s major exhibition,” says ISSA Executive Director John Barrett. “We see this as the first of many investments we hope to make in the African cleaning industry as part of our mission to raise professionalism, increase business success, and change the way the world views cleaning.”

ISSA has a current network of members throughout Africa via direct membership or alliances with groups such as the National Contract Cleaners Association (NCCA) and the Contract Cleaners Association of Ghana (CCAG).

“By building on an already established and successful brand, this amalgamation will add a new and exciting dimension to the African professional cleaning and hygiene sector showcase,” says Exhibition Director Johann van Vuuren. “We will be able to make use of the ISSA’s vast experience and international network to bolster industry investment opportunities in South Africa as the gateway to the rest of Africa.”

“It is our mutual vision to exponentially grow the local industry sector and to continually introduce internationally renowned brands, quality education, and the latest technology to this ever-evolving and solutions-driven market.”

Currently in its 18th year of publication, the African Cleaning Review magazine, e-newsletters, and interactive website will continue to play a prominent supporting role as the official media partner for CleantexPulire events.

ISSA Director of Europe, Middle East, Africa, and Oceania Dianna Steinbach and ISSA European Council Chairman Michel de Bruin of Greenspeed will be featured speakers at the upcoming CleantexPulire event June 12-14 in Johannesburg, Africa.

About CleantexPulire
Established in 1998, the CleantexPulire trade exhibition is owned and organized by E-2 publications, publishers of the African Cleaning Review. The exhibition is regarded as Africa’s foremost event  for the professional cleaning, hygiene, and related industry sectors. It is a biennial business platform where industry trends and cost-effective technology and solutions offer outcomes of improved business practices in an environment where rising operational costs, increased competition, and the need for higher productivity all play a decisive role in operational efficiency. For more information visit: www.cleantex.co.za or www.africancleaningreview.co.za or contact Johann Van Vuuren at: [email protected]