Nichols Names New Vice President

August 20, 2020 Nichols Names New Vice President

Nichols has appointed Jason Olthoff vice president of business development and new markets.

Olthoff joins Nichols from MKTG Inc., a division of the Dentsu Agis Network. He spent 11 years at the brand marketing agency, most recently serving as MKTG’s senior vice president and managing director for Chicago, Los Angeles, and London. He has also served on Nichols’ board of directors for a number of years. In his new role, Olthoff will be tasked with cultivating new opportunities within the company’s current customers as well as developing its presence in new markets.

“Nichols is focused on bringing innovation to our industry as part of our I.K.E. promise. With a leadership team of diverse experience, we develop new ways to look at the opportunities and challenges ahead of us. We look forward to the fresh perspective Jason brings.” said Kevin Rahrig, Nichols chief of operations.

About Nichols
Headquartered in Muskegon, Michigan, and with branches throughout the state, Nichols is a distributor of packaging, production, and sanitary supplies and equipment. For more information, visit