P&G Donates $10 Million to Promote Handwashing Habits

June 23, 2020

Procter & Gamble (P&G), parent company of Procter & Gamble Professional, has donated US$10 million to promote proper handwashing habits among children.

The donation was made to nonprofit organizations including Save the Children, Americares, and Feeding America through the company’s Safeguard brand and includes funding for educational programs as well as hygiene products for underserved communities.

“Safeguard has been teaching parents and children worldwide how to clean their hands properly through partnerships with health organizations, educators and governments,” said Freddy Bharucha, vice president of P&G’s North America personal care division. “Our creative methods for teaching kids handwashing have been implemented in 15 countries reaching 100 million children over the past 10 years. The global learning from our work helped guide the road map to provide support to U.S. families and communities during the COVID-19 pandemic.”

About P&G Professional
Procter & Gamble Professional, the away-from-home division of Procter & Gamble, serves the food service, building cleaning and maintenance, hospitality, and convenience store industries. For more information, visit