P&G Helps Texans Clean up After Winter Storms

February 22, 2021

Procter & Gamble (P&G), parent company of Procter & Gamble Professional, has announced this week it will provide free laundry service to families in Texas.

Recent winter storms have left millions of Texans without heat, electricity, or running water. P&G’s Tide Loads of Hope initiative will provide free laundry services at all Texas Tide Cleaners locations through February 26. Each family can have one bag of laundry up to 13 pounds cleaned for no charge. The company has more than 30 locations throughout the state.

“We are proud to launch Tide Loads of Hope Powered by Tide Cleaners in Texas,” said Alex Perez, brand director for Tide. “When Tide saw what people across the state of Texas were experiencing, we knew we had to do something to help. Our hope is to make everyday chores like laundry as seamless as possible and lighten the load for those experiencing unprecedented challenges right now.”

For more on how Texans can cope with the critical weather concerns facing the state, tune into this Straight Talk! video. Peter Crosa, an independent insurance adjuster, offers some advice guidance for disaster restoration professionals, homeowners, and policy holders.

About P&G Professional
Procter & Gamble Professional, the away-from-home division of Procter & Gamble, serves the food service, building cleaning and maintenance, hospitality, and convenience store industries. For more information, visit