P&G Study finds Cleaning Reduces Stress

April 15, 2019

A new Cleaning Rush Study conducted in partnership between Procter & Gamble’s Mr. Clean brand and Ipsos Public Affairs found that cleaning will improve your mood and give you a rush of adrenaline.

Adults between the ages of 25 and 45, who were participants in the study conducted in August 2018, wore a small medical-grade device to record their galvanic skin response (GSR) and heart rate (HR) while they performed various cleaning tasks around a kitchen. Researchers observed changes in both their GSR and HR conducive to an adrenaline rush, similar to the feeling people have when watching a simulated, high-intensity activity or sporting event. This rush made participants more likely to want to continue cleaning, with 66% agreeing that once they began cleaning, they often cleaned more than they originally planned. During the study, 82% of the participants agreed to clean a sticky mess that hadn’t been on their original task list.

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