Reckitt Benckiser Reports RebrandMarch 25, 2021
Reckitt Benckiser LLC (RB), parent company of Reckitt Benckiser Professional, has announced a new corporate identity.
The organization will now be known as Reckitt. The company will also update its logo and branding. According to a press release, the new name, logo, color palette, and typography better tell the story of the company’s purpose.
“Reckitt has a compelling story to tell,” said Thom Newton, Reckitt CEO. “The new Reckitt brand both reflects its 200-year history and provides an active expression of its purpose and ambition. The opportunity to work with the company to redevelop and launch the new brand was an opportunity we relished.”
About Reckitt Benckiser
Reckitt Benckiser Professional is a Parsippany, New Jersey-based manufacturer of branded cleaning and infection control products. For more information, visit www.rb.com.