SC Johnson Updates Brand Identity

April 23, 2018

SC Johnson, parent company of SC Johnson Professional, has announced a new brand identity and corporate tagline.

SC Johnson has referred to itself as “A Family Company,” in its tagline since 1988. The updated tagline— “A Family Company at Work for a Better World”—highlights the company’s commitment to sustainability. SC Johnson has also released a series of videos outlining its transparency and environmental initiatives.

About SC Johnson Professional
Based in Racine, WI, SC Johnson Professional is a manufacturer of janitorial and sanitation cleaners. For more information, visit