Midlab, Inc. has unveiled a new “Everything Clean” corporate brand identity.
The new brand identity is designed to reflect the firm’s ongoing growth strategy and to reflect recent growth initiatives that allow Midlab to streamline and capitalize marketing and manufacturing efficiencies. Founded in 1980, Midlab has grown consistently through the introduction of national and private-label brands, vertical integration, acquisition, and strategic investment in capital, facility, technologies, and processes.
The new logo and brand symbol also are designed to work across all online channels, which have gained importance to the company in recent years.
Midlab Inc. has been manufacturing and distributing custom chemical product lines since 1984. For more information, visit www.midlabinc.com.