ISSA has appointed Regina Henrich European manager.
Henrich’s most recent role as a strategic management consultant is just part of the extensive corporate and marketing experience that she brings to her new position. Evidence of her deep awareness of key issues in the cleaning industry is provided by two previous positions: as International Marketing Director between 2011-2014 at Tana-Chemie GmbH (Werner & Mertz Group), in Mainz, Germany, and prior to this her time at Ecolab Europe in Switzerland— in which she was European marketing manager in her last four years at the company.
Henrich’s career path prior to these positions involved more than a decade in a variety of roles at Diversey.
In looking forward to her new challenge, Henrich states:“I find it very rewarding that I can continue my career path in this meaningful way. As ISSA European Manager, I can be part of the global community that makes such a valuable contribution to the business success of its members—in particular through information, training and networking events at a high level.”
In welcoming Henrich, ISSA Vice President of International Services Dianna Steinbach states "Regina’s strategic experience and her interests in digitalization and its effect on social economic transformation in the service industry will, along with her expertise in social media and eco-effectiveness, help us to further develop the quality of our services for the benefit of members in the future.”
The creation of Henrich’s position is another step in ISSA's commitment to deepening services and support in the European market, combined with new educational workshops, more member networking events, and new business tools and market data planned for 2018.