"Quality cleaning is an investment, not a cost to be minimized" is a message ISSA believes to be so important that it is dedicating the entire ISSA/INTERCLEAN® North America 2012 event toward arming you with the tools that help you gain greater customer appreciation for the true value you provide.
Time is money for everyone in the cleaning industry. It might seem tough to peel key people away from the office for a few days, but you can’t afford to miss the ammunition you need to change the way customers view your worth. Uninformed decision-makers are squeezing profits and cutting budgets because they don’t recognize your impact on their larger organizational goals.
The only way you can break out of the price wars and funding cuts is to arm yourself with the insights that give you a whole new way to frame your value—a whole new conversation that gets the attention of corner-office decision-makers you typically don’t reach.
ISSA has made a commitment to help you change the playing field, but you can’t do it without the information waiting for you in Chicago.