Content marketing remains strong in most industries, including the janitorial industry.

This is because it remains one of the most effective ways to describe the features and benefits of a manufacturer’s products or services, according to Robert Kravitz with AlturaSolutions Communications, a content marketing service based in Chicago.

“And now, some jansan organizations are beginning to combine content marketing with artificial intelligence (AI),” adds Kravitz.

“This is especially true of organizations that already have an ongoing content marketing program on their company websites, LinkedIn, and social media.”

This growing use of AI in content marketing is a key development that professionals in the industry need to be aware of.

According to a just-published study by Orbit Media Studios, an internationally recognized website developer, the use of content marketing strategies has increased from 65 percent in 2023 to over 95 percent today.

This is based on a survey of 688 content marketing strategists.

The study also explored how content marketing strategists use AI. It revealed the following:

• 66% use it to suggest grammar edits
• 65% to generate ideas
• 59% percent to create headlines
• 53% percent to draft article outlines
• 44% percent to write entire articles.

Using AI to write entire articles has yielded mixed results. According to one content marketer involved with the survey, when using AI to write articles, “the copy is not written, it’s assembled.”

AI has other limitations, according to the study. It struggles when it comes to creating content with a distinct point of view or when discussing personal experiences. This is where the unique human touch in content creation remains irreplaceable.

However, AI is proving invaluable when it comes to SEO tasks, fact-checking (which was initially a challenge for AI), summarizing, and repurposing content, according to the study findings.

Looking ahead, AI is poised to revolutionize all aspects of marketing.

“From summarizing customer experiences to evaluating advertising programs, AI promises to enhance our understanding of customer needs, more effectively promote products and services, and deliver more impactful content marketing,” Kravitz predicts.

About AlturaSolutions Communications

AlturaSolutions positions B2B organizations at their industry’s forefront. We achieve this by using targeted inbound marketing strategies, such as content optimization and link building, and advanced SEO techniques.

Our specialized content marketing initiatives have not only consistently amplified online visibility for our clients but also nurtured long-lasting business relationships – a testament to the lasting impact of our services.

Contact Information

Robert Kravitz (He/him/his)

President, AlturaSolutions Communications

Phone 312-880-8176