Hygiene and health company Essity has completed the acquisition of Edgewell Personal Care’s feminine care business, including the Carefree, Stayfree and o.b. brands in North America and global feminine care rights for the Playtex brand. The purchase price for the assets amounts to USD 340m (approximately SEK 3bn) on a cash and debt-free basis. The acquisition supports Essity’s strategy to focus on high margin categories and to grow market positions in the US, the world’s largest hygiene market. 

The completed asset deal includes a broad product portfolio of liners, pads and tampons under well-known brands in the US, Canada, and the Caribbean as well as a production facility in Dover, Delaware. The operations will be consolidated into Essity’s accounts as of February 2, 2026.

“As we finalize this acquisition, we look forward to accelerating the growth of these well-known brands using our established recipe for success within Feminine Care. This strengthens Essity’s personal care business in North America and supports our ambition to grow in high yielding categories and key geographies,” says Ulrika Kolsrud, President and CEO of Essity.

Essity is a fast-growing player in the feminine care category, with several strong regional brands such as Libresse, Bodyform, Nana, Saba, Libra, Nosotras, Knix and Modibodi offering a broad product portfolio of pads, liners, tampons, intimate soaps, intimate wipes, leakproof apparel and menstrual cups.

Contact information
Sandra Åberg, Vice President Investor Relations, Tel: +46 (0) 70 564 96 89, [email protected] 
Per Lorentz, Vice President Corporate Affairs, Tel: +46 (0) 73 313 30 55, [email protected]

Essity is a global, leading hygiene and health company. Every day, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2025, Essity had net sales of approximately SEK 138bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.