Our world and our industry are rapidly changing. So is ISSA.

When I stepped onto the stage at ISSA Show North America 2025, I felt the energy, momentum, and optimism of an industry that continues to evolve. This show marked a significant milestone for ISSA—and for me personally—as we embraced our refreshed identity: The Association for Cleaning & Facility Solutions.

The ‘why’

In my monthly President’s Message video interview with Jeff Cross, ISSA’s media director, I shared why this shift matters and why I championed it during my time as ISSA board president. The truth is simple: Our world and our industry are changing faster than ever. If we want to stay relevant, we must keep adapting.

For years, ISSA has represented the global cleaning community. But our members, our partners, our technologies, and our impact reach far beyond cleaning alone. Modern building management now encompasses maintenance, asset longevity, building technology, data integration, and every touchpoint across the life cycle of a facility.

When I look at the phrase “cleaning and facility solutions,” I see a clearer, more accurate description of who we are. It reflects the entire supply chain and the interconnected responsibilities of those who keep buildings healthy, safe, sustainable, and operational. Simply put—it just makes sense.

This shift also resonates deeply with me because it parallels the evolution of Servicon. Years ago, our company tagline was “changing the face of the cleaning industry.” But as our services expanded, we recognized that we were doing much more than cleaning. We updated our own message to reflect a broader focus on facility maintenance and long-term asset health.

Seeing ISSA embrace a similar direction feels like a natural alignment.

What this means for ISSA members

What excites me most about the refreshed tagline is the expanded sense of community it brings. It opens the door for more building owners, facility managers, solution providers, and technology partners to join the conversation—and to join ISSA.

This broader identity helps us create new levels of collaboration, new education and certification pathways, and greater visibility for the total value our industry provides. It also strengthens our voice in advocacy and helps elevate the perception of the work we do every day.

A holistic approach

To me, this direction represents a holistic shift in thinking. We’re no longer talking just about cleaning a building—we’re talking about supporting its entire ecosystem.

We’re thinking about asset longevity, the integration of IoT and building technologies, data sharing that improves performance, the health and well-being of the people who occupy these spaces, and more. We are supporting the full life cycle of a building, from day-to-day operations to long-term care.

Looking ahead

As ISSA steps into this expanded role, I see tremendous opportunity ahead. This isn’t just a tagline change—it’s a mindset change. It’s an invitation to think bigger, collaborate more deeply, and recognize the essential connection between cleaning and facility solutions.

The future of our industry depends on this integration. When cleaning professionals, facility leaders, manufacturers, and technology innovators move in the same direction, we elevate not only our buildings, but the value of the people who maintain them.

I’m proud of this evolution, our members, and the direction ISSA is heading. Together, we’re building cleaner, smarter, healthier, and more resilient spaces for today and for the future.

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BONUS VIDEO CONTENT: issa.com/tagline