Straight Talk: Off the Bench

Categories: Innovations, Trends & Technology, ISSA

By Jeff Cross | December 18, 2020 << Back to Articles Straight Talk: Off the Bench

We are near the end of 2020, and if a vote were taken, most would say we should have skipped the entire year, if that were only possible. 2021 may end up mimicking 2020, some fear, yet there is hope that things will change for the better and we can get back to normal shortly, whatever normal is. That definition has evolved and changed and who knows what it may look like tomorrow, let alone post-pandemic.

One thing that has changed, and for the better, is the reputation of the global cleaning industry.

In the past, you might say we were on the bench, in the background, always ready to perform and eager to do our part, yet not really noticed by those we cleaned for and protected.

Those days are gone. History. The cleaning industry is in the spotlight and will continue to remain there because—finally—the world is seeing the true value of cleaning, and the word “disinfecting” hasn’t been embraced as fervently as it is now. Unfortunately, it took a pandemic to create this crucial awareness.

The global cleaning industry, with ISSA leading the charge, is no longer on the sidelines. We are in the game.

Whether you are at the executive level, in management, a front-line worker, or anywhere in between, what does this mean to you? It’s time to look to the future and prepare yourself for what’s to come. You have a career, not a job. Personal development is crucial. This involves education, certification, and implementing best practices.

You can get your start, or continue your career, with ISSA. We have everything you need so you can stay off the bench and be right in the middle of the action.

ISSA Show North America

We just enjoyed the ISSA Show North America Virtual Experience, held November 16-19, 2020. You can search for daily recaps of sessions, workshops, the trade show, and more by visiting, along with our media sites and

And don’t miss this! You can view educational sessions and workshops on demand with the All-Access Pass, through March 31, 2021. Navigate to for more information. You can still get your pass today.

About the Author.

Jeff Cross is the ISSA Media Director. He can be reached at [email protected].