Articles
Straight Talk: The Tyler Perry Influence on Cleaning for Cancer Patients
Categories: Business Management, ISSA Insights, Straight Talk!
By Jeff Cross | June 9, 2022 << Back to Articles
Looking for a way to bring some measure of comfort and care to those confronting the battle with cancer?
In this very special episode of Straight Talk!, Debbie Sardone discusses what she calls “the giving urge.” Sardone is the founder of Cleaning for a Reason, an ISSA Charities™ signature program that provides clean homes for cancer patients. She talks about how hearing a story about actor/producer Tyler Perry’s generous nature inspired her to respond to that giving urge and launch Cleaning for a Reason.
Watch or listen to the complete episode below and learn how you can build your brand promise around who you are and not what you do. You can also download an audio MP3 of the episode here. And find out more how you too can make a difference by donating to Cleaning for a Reason at cleaningforareason.org/donors.
About the Author.
Jeff Cross is the ISSA media director, with media brands that include ISSA Today, Cleaning & Maintenance Management, and Cleanfax. He can be reached at [email protected] or 740-973-4236.
