In the B2B cleaning and hygiene industry, understanding the true size of your market – and your place within it – is not just helpful, it’s essential. Whether you’re a manufacturer, distributor, or service provider, decisions around product strategy, resource allocation, and customer targeting hinge on one fundamental question: Where are the opportunities?

But unlike some consumer markets where syndicated data is readily available, the B2B JanSan space lacks a central source of reliable, comprehensive data. Publicly available reports are often outdated or too general, while qualitative inputs (like expert interviews or customer surveys) can be narrow or biased.

As a result, many companies rely on assumptions or anecdotal evidence when evaluating market size, share, or growth trends, which can lead to misaligned strategies, missed opportunities, and wasted resources.

The Role of Transaction Data in Strategic Planning

That’s why many B2B businesses are turning to transactional data to supplement or replace qualitative inputs. Transaction-level data – especially when aggregated across a significant portion of the market – allows for a more grounded, quantifiable view of what’s really happening.

With reliable analytics, companies can:

• Size their total addressable market by product, region, or end-user
• Identify trends in pricing, product mix, and channel preferences
• Benchmark performance against broader market patterns
• Refine targeting by understanding where demand is growing or shrinking
• Make confident decisions about new product launches, territory expansions, and resource allocation

Market Size, Measured with Precision

Precision works from the ground up, using actual transaction-level data to model market size, share, and growth. In fact, Precision has access to more than 50% of all U.S. transactions in the JanSan space, which means companies can be confident that the insights are grounded in what’s really happening in the market.

Precision expertise spans the full range of JanSan product types – from cleaning chemicals and can liners to paper products and janitorial equipment – and tailors their approach to fit each business’s needs. Whether you focus on education, healthcare, hospitality, industrial, or government sectors, Precision adapts to solve your unique business challenge.

Real Results
A global leader in the commercial cleaning industry looked to Precision for fact-based insights to help prioritize their product and marketing investments. Utilizing Precision’s market data and proprietary statistical models, they not only clarified their market position but also discovered untapped segments and a market share opportunity of $8.1 Billion.

Bottom line: When you understand the real size of your opportunity, you can unlock new levels of performance.

Contact Precision to learn how our market sizing tools can work for your business.