Business Growth Strategies

ISSA Headquarters, Rosemont, IL  | June 10-11, 2025

Business Growth Strategies: Boost Your Sales & Marketing Game

Business Growth Strategies is designed to help cleaning industry professionals drive growth through smarter sales and marketing strategies. With powerhouse speakers and peer-to-peer networking, you’ll gain the insights and connections needed to lead with confidence and stand out in the industry.

  • Learn from Industry Experts – Discover how top thought leaders craft winning sales strategies and use marketing to stay relevant to customers.
  • MasterMind Breakout Sessions – Dive deep into challenges, exchange ideas, and find actionable solutions with industry peers.
  • Expand Your Network – Join this exclusive event at ISSA Headquarters and build meaningful connections through one-on-one engagement.

Don’t miss this opportunity to level up your business and leave your mark in the industry!

ISSA Business Growth Strategies 2024

Overview

Who

This event is specifically designed for Building Service Contractors who are building and growing their businesses.  Residential Cleaning and Restoration Companies will also benefit from the sales and marketing strategies as they run their businesses. Distributors and Manufacturers will find insight into their customers extremely beneficial as they develop long-lasting relationships with their customers.

When

ISSA’s Business Growth Strategies conference will be held on  Tuesday, June 10, 1 pm – 5 pm, and Wednesday, June 11, 8:30-am – 3 PM. All times CT.

Where

The conference will be held at ISSA’s Rosemont, IL headquarters, located conveniently 5 minutes from O’Hare International Airport:

ISSA Headquarters
10275 W. Higgins Road, Suite 280
Rosemont, IL 60018
View Map

Learn why last year’s attendees strongly encourage you to attend the 2025 Business Growth Strategies Conference:

I really enjoyed the conference. I have a lot of take aways and I appreciate all the planning and execution! I think the topics were very timely and relevant and the presenters and panels were valuable and informative.”

Mike ReschkeMike Reschke, CBO, RBM Services, Inc.
Thank you for the work you did in putting an outstanding conference together. I attend many ASHE and Vistage conferences/presentations, and this had the same caliber of presenters and informative content. Location, ISSA staff and attendees were all great. Great Job! Exceeded my expectations and worth every penny.”
Fraise GrangerFraise Granger, COO, Vanguard Resources

Featured Speakers

Caden Hutchens

Caden Hutchens

CEO, Otuvy

Read Bio

Channing Johnson

President, KB Building Services

Clay Gray

Clay Gray

VP of Vertical Market Sales,
Staples Facility Solutions

Read Bio
Dan Harris

Dan Harris

Project Manager, Janitronics

Read Bio

Dan Marsh

CEO/Co-Chair, Hinz Consulting

Read Bio
Danny Murawinski

Danny Murawinski

CEO, Exit Built

Read Bio
jeff hawkins

Jeff Hawkins

CSO, The Facilities Group

Read Bio
John Amoriello

John Amoriello

Business Development,
Hinz Consulting

Read Bio
John Kelly

John E. Kelley

Senior Director, Global Operations, Global Soft Services SME, JLL

Read Bio
Jordan Tong

Jordan Tong

CEO, Frantz Building Services

Read Bio
Karina Neff

Karina Neff

Founder, Spark Strategies Group

Read Bio

Marc Battista

President & Owner, Citywide Building Maintenance Inc.

Read Bio

Paul Greenland

Managing Partner, Ikigai Management Consulting

Read Bio
Ricky Regalado

Ricky Regalado

Founder, Route

Read Bio

Agenda

Tuesday, June 10

12:00 – 1:00 PM
Registration Opens

1:00 – 2:00 PM

Join us as Jeff shares his journey through the cleaning industry—from JaniKing to CityWide, and now leading The Facilities Group. We’ll dive into his early lessons in sales, his passion for growth, and the strategies that drive his success. From winning new business to upselling with value-based services, Jeff reveals how to build lasting client relationships, align operations with sales, and grow by going a mile deep—not wide.

Jeff Hawkins, The Facilities Group & Ricky Regalado, Route

2:05 – 2:50 PM

Relevancy drives commerce. Your solution, your price, your logistics, your offering, the timing, all must be relevant in order to close deals and grow your business.This is well known, but how do we navigate the digital landscape to provide the right messages, to the right people, at the right time?

In this session, you will learn:

  • What the Interest graph algorithm is and how all digital platforms are using it to provide reach to your content
  • How to unlock the data you already have and how to capitalize on it.
  • How to stay top of mind with your audience and customer base.

The core of our businesses are built on relationships and digital marketing serves as a medium to scale those relationships.

Danny Murawinski, Exit Built

2:50 – 3:00 PM
Break

3:00 – 3:45 PM

This session is designed to equip janitorial firm owners and executives with the knowledge, skills, and strategies necessary to successfully sell services to Property Management (PM) and Integrated Facility Management (IFM) firms. Participants will gain an understanding of the industry, its unique challenges, and the most effective approaches to engage with decision-makers in this sector.

We will cover 10 key strategies and considerations. Session Objectives: By the end of this course, participants will be able to:

  1. Understand the IFM and PM industry landscape and market trends
  2. Identify key decision-makers and influencers within IFM and PM firms
  3. Develop tailored value propositions for IFM and PM clients
  4. Apply effective sales strategies specific to the IFM and PM sector
  5. Navigate the complex buying process of IFM and PM firms

John E. Kelley, JLL

3:45 – 4:00 PM
Break

4:00 – 5:00 PM

Attendees will now be the live studio audience for The Hard Refresh Podcast! This edition of the podcast will feature interviews with members of the ISSA BSC Council and bring you strategies you can use to grow your business through sales and marketing strategies.

ISSA Innovation & Technology Committee

5:00 – 7:00 PM

Close out the first day of the Business Growth Strategies with a fun and engaging networking reception. Sponsored by Cleaning & Cocktails.

Wednesday, June 11

8:30 – 9:30 AM

Knowing your buyer is at the very heart of your sales strategy. But is one sales strategy going to work for the five different generations of buyers in the market? That’s right – FIVE! This panel brings together three very successful businesses to share their sales strategies with you as you plan out your marketing campaigns.

Moderator:
Paul Greenland, Ikigai Management Consulting

Panelists:
Marc Battista, Citywide Building Maintenance Inc.
Dan Harris, Janitronics
Channing Johnson, KB Building Services

9:30 – 10:15 AM

Janitorial sales performance is often lacking, often falling short of desired goals. Reengineering the sales process and laying a solid foundation is the first step in fixing stagnant sales. In this session, we will outline the janitorial marketing process, identify who your ideal clients are, learn to find and build a list of those ideal clients, and figure out when to say “no.”

Jordan Tong, Frantz Building Services

10:15 – 10:30 AM
Break

10:30 – 11:15 AM

In today’s competitive cleaning industry, growth MUST be strategic. But do you really know what’s fueling your business growth? In this dynamic, hands-on workshop led by ISSA Innovation & Technology Committee members Caden Hutchens and Karina Neff, you’ll deep-dive into the core pillars of sustainable growth: Acquisition, Retention, and Expansion (A.R.E.).

Together, we’ll unpack your current growth strategies, pinpoint hidden opportunities, and introduce you to a clear, actionable process for identifying when, where, and how technology can transform your operations. You’ll walk away equipped to critically evaluate your approach and know exactly where you need to FOCUS. Discover who you really A.R.E. and unlock your company’s full potential.

Karina Neff, Spark Strategies Group
Caden Hutchins, Otuvy

11:15 – 12:00 PM
Ignite Your Growth: BGS Small Group Discussion Series
ISSA Innovation & Technology Committee & BSC Council

12:00 – 1:00 PM
Lunch

1:00 – 1:45 PM

This session will guide attendees through the essentials of building a business development pipeline for the government sector. Learn how to navigate procurement processes, identify key opportunities, and build relationships with decision-makers. Whether you’re new to government contracting or looking to enhance your strategy, this session will provide valuable insights on creating a strong pipeline for sustained success.

Dan Marsh, Hinz Consulting
John Amoriello, Hinz Consulting

1:45 – 2:00 PM
Break

2:00 – 2:45 PM

Choosing the right distribution partner can be critical for your business. You want a partner that can flex with you and provide you with a high level of service regardless of geography or facility type. In this session, you will learn ways to help your organization scale your procurement and supply management practices as your business expands.

Staples Facility Solutions helps companies from the Fortune 100 to small and medium businesses get a handle on their spending by implementing standards, processes, tools, and best practices that will drive budgetary compliance while ensuring end-user satisfaction.

Clay Gray, Staples Facility Solutions

2:45 – 3:00 PM
Closing Remarks
ISSA Team

Hotel & Travel

The event will be held in the auditorium at the ISSA Headquarters in Rosemont, IL. The ISSA HQ is located two miles from the O’Hare International Airport.

There is a hotel block at the Sheraton Suites Chicago O’Hare for 189.00 USD per night. Last day to book is Tuesday, May 20, 2025. For those flying in and staying at the Sheraton Suites Chicago O’Hare, there is a shuttle to and from the airport. Contact the hotel for shuttle time and location information.

Sheraton Suites Chicago O’Hare
6501 Mannheim Rd, Rosemont, IL 60018
Phone: (847) 699-6300
View map

Attendee Registration & Pricing

Regular Rate:

April 16, 2025 – June 9, 2025

Member Rate: $699 USD

Non-member Rate: $1,699 USD

For questions about The Business Growth Strategies Conference, please contact our team at [email protected].

Get in Front of Top BSC Decision-Makers: Be a Sponsor!

Gain exclusive access to Building Service Contractor (BSC) leaders from across the United States. Connect directly with decision-makers—CEOs, VPs of Operations, and C-suite executives—who are actively seeking solutions and partnerships to drive growth. This is your chance to engage one-on-one with the industry’s top influencers and transform your business.

Download the sponsorship packages or contact contact Iris Weinstein at [email protected].