Karina Neff is a visionary technology leader and founder of Spark Strategies Group, a boutique consulting firm dedicated to transforming service-based businesses through strategic technological innovation. With a unique background that bridges hands-on industry experience and cutting-edge tech expertise, Karina has established herself as a pivotal force in modernizing the janitorial and service sectors.

Raised by parents who were cleaners, Karina’s professional narrative is deeply rooted in a people-first approach to technology. Her firsthand understanding of service industry challenges has been the cornerstone of her innovative career trajectory. From owning a commercial cleaning business to holding leadership roles at pioneering companies like Pioneer, Karina has consistently demonstrated an exceptional ability to leverage technology as a transformative tool.

Karina’s professional journey is marked by significant milestones that showcase her technological leadership. She founded MGN Commercial Services, where she developed her first proprietary technology platform, setting the stage for her future innovations. At Pioneer, a $60M janitorial company with 1,600 employees, she emerged as a senior technology leader, driving digital transformation. Her role as Chief Product Officer at Route further cemented her reputation, where she led comprehensive platform redevelopment and technological strategy.

Her technological expertise spans several critical domains, including Unified Data Integration Systems (UDIS), Al-driven operational insights, technology automation strategies, and digital transformation for service-based businesses. Karina specializes in creating solutions that not only streamline operations but also empower both frontline workers and leadership teams.

As a recognized industry expert, Karina has established herself as a thought leader and change-maker. She co-hosts the “Hard Refresh” podcast, exploring the intricate relationships between technology and service sector strategies. Her speaking engagements at industry conferences focus on data unification and technological innovation, where she shares her unique insights and vision for transformative technology.