4M Creates Groundbreaking Backend Software to Deliver Data-Driven Excellence
4M Building Solutions, a commercial cleaning industry leader for nearly five decades, continues its reputation for pushing the boundaries of innovation with the launch of 4M FourSightsm , its soon-to-be patent-pending unifying software to power decision making and operational excellence.
Spearheaded by Steve Mastin, 4M Chief Financial Officer, in collaboration with Spark Strategies and Data Insights Consulting, FourSight is an advanced reporting engine that ingests proprietary data from multiple distinct data sets, KPIs, and proprietary processes, and unites them all under one roof. The system calculates and displays complex data in a clear, actionable format, turning information into insights that drive measurable results.
Mastin said the genesis of FourSight was the desire to bring data into decision-making and put it in the hands of those who could generate the most significant impact.
“4M FourSight began as an idea and concept to unify all our data and create transformative insights. The result is technology that puts us much further down the path of a data-driven future. It reinforces our role as a forward-thinking market leader and supports our promise of a Precision Grade Clean through innovation, value, and excellence.”
FourSight enables 4M to deliver smarter, faster, and more consistent services through on-demand analytics, predictive insights, and enhanced quality control. 4M customers will benefit from increased transparency, improved performance tracking, and faster issue resolution, which will translate directly into cleaner, healthier, and more efficiently maintained environments.
The 4M FourSight team includes Todd Wilkins, VP of Data; Laura Bushor, Chief of Staff to the CFO; Karina Neff, founder of Spark Strategies; and Dave Gorey and Tim Moriarty, Founding Partners at Data Insights Consulting.
“At 4M, teamwork is one of our core values, and the team assembled here exemplifies that value,” Mastin said. “I’m incredibly proud of each of their accomplishments and know they will be instrumental in continuing to keep 4M at the forefront of innovation.”
The 4M FourSight team is working to fully patent this unique technology and simultaneously deploy version two, which will feature predictive analytics, dashboard improvements, and other proprietary processes.
About 4M Building Solutions
4M Building Solutions is a full-service cleaning, janitorial, housekeeping, and disinfection company headquartered in St. Louis, Missouri. Founded in 1978, it ranks among the nation’s largest janitorial service providers, operating in 27 states east of Kansas. With more than 7,000 Team Members, 4M serves over 228 million square feet of space in sectors including industrial/manufacturing, logistics, distribution, education, healthcare, senior living, corporate owner-occupied, and multi-tenant facilities.
http://www.4-m.com
About Spark Strategies
Founded by Karina Neff, Spark Strategies Group is a technology and strategy consulting firm transforming how building service contractors harness data and automation. Through its proprietary UDIS (Unified Data Integration System) framework, Spark builds centralized data ecosystems that connect ERP, payroll, CRM, and operational tools creating a single source of truth that powers real-time visibility and smarter decision-making. Known for The Spark Method, the firm helps leaders use AI with clarity, consistency, and control, bridging the gap between innovation and human impact. www.sparkstrategiesgroup.com
About Data Insights Consulting:
Data Insights Consulting is the trusted, “no-BS” data & development partner. Specializing in helping Janitorial, Home Services, Industrial Supply, and Private Equity-backed businesses leverage their data, turning it into usable insights. Data Insights provides full-service, custom solutions, including Full-Stack Development, Advanced Analytics, and Business Intelligence. The Data Insights Consulting team scales dynamically with project needs to optimize time and quality. Data Insights Consulting is made up exclusively of USA-based senior-level experts, ensuring clients have the right talent at all phases of a project. Data Insights Consulting is dedicated to delivering adaptable, high-impact, quality solutions, and treating every client as a true partner. https://www.datainsightsconsulting.co/














