Artificial intelligence offers companies a practical tool that many overlook: the ability to identify their ideal customer by creating detailed buyer “personas.”

A persona is a data-driven profile of your target customer. AI-generated personas use real-time data and behavioral insights to paint an accurate picture of someone who might hire you.

“Most popular AI platforms can accomplish this task, but some do it better than others,” says Robert Kravitz, a communications expert with AlturaSolutions and former owner of four businesses. “So, experiment with two or more platforms.”

How to Build Your Customer Persona

Here’s a step-by-step process of how a social media agency might build a persona.

Start with the basics:

• Choose a free AI platform like ChatGPT or Google Gemini.
• Ask it to “create a persona” for a specific job title in a particular industry. (For example: a marketing director at a packaging company)

Add relevant details:

• Company size (number of employees)
• Geographic location (if it matters for your business)
• Their pain points. What problems keep them up at night?
• What do they hope to achieve by hiring you?

And be specific. “Fill in all the details as specifically as possible,” Kravitz advises. “But don’t overthink it. The first attempt often yields the best results.”

What a Finished Persona Looks Like

Using the criteria above, here’s an example of a customer profile for a social media agency:

Prospect’s Role: Director of Marketing at a packaging company

Company Size: 75-200 employees

Location: North America

Pain Point: Previous social media agencies didn’t understand the packaging industry, making it impossible to authentically engage with customers and distributors

Goals: Build brand credibility and highlight the company’s expertise

Turning Personas into Customers

Once you know who you’re looking for, Kravitz recommends first engaging with these prospects on social media. Then, share case studies and examples of your work. Focus conversations on ROI, reliability, industry expertise, and collaboration.

“The goal of creating a persona is to identify people and companies that need your products or services,” Kravitz explains.

“Instead of marketing randomly to anyone and everyone, the persona allows you to target your marketing efforts. Targeted marketing delivers better results.”

About AlturaSolutions Communications

AlturaSolutions positions B2B organizations at their industry’s forefront. We achieve this by using targeted inbound marketing strategies, such as content optimization and link building, and advanced SEO and AI techniques.

Our specialized content marketing initiatives have not only consistently amplified online visibility for our clients but also nurtured long-lasting business relationships – a testament to the lasting impact of our services.

Contact Information
Robert Kravitz (He/him/his)
President, AlturaSolutions Communications
Phone 312-880-8176
LinkedIn: https://www.linkedin.com/in/kravitzrobert/
Email [email protected]
Calendly https://bit.ly/3JF08BO