The 27th edition of ISSA PULIRE, the most important trade show dedicated to professional cleaning, has successfully concluded, once again confirming its role as an international benchmark for the industry.

The 2025 edition welcomed 421 exhibitors, 52 more than in 2023, with a significant presence of 169 first-time exhibitors, reflecting the growing interest and dynamism within the sector.

Attendance reached 21,020 visits from 101 countries, 28% of whom came from abroad. The majority of international participants were from Europe (76%), followed by Asia (11%), America (5%), and Africa (4%). Contributing to this success was the presence of international buyer delegations, organized in collaboration with the Italian Trade Agency, from Algeria, Saudi Arabia, Egypt, Ghana, Morocco, Nigeria, and South Africa.

“I’m very pleased with the results of this edition,” commented Toni D’Andrea, CEO of ISSA PULIRE Network. “The extraordinary turnout and the quality of both exhibitors and visitors show how the industry is constantly evolving, and how the trade fair continues to be a central event on the international stage. These figures confirm ISSA PULIRE’s role as a global platform for innovation, networking, and professional development, integrating technology, sustainability, and education.”

There was also great enthusiasm for the special initiatives, including the prestigious “Product of the Year ISSA PULIRE 2025” award, which was presented to I-Walk by I-Team, selected for its compact and functional design, ease of use, and strong focus on sustainability—providing a tangible contribution to the smart transformation of cleaning operations. The People’s Choice Mention, voted by attendees, was awarded to Hy-genio by Hygenia, a complete cleaning system designed to optimize operations in professional environments while reducing waste, downtime, and operator risk. The event showcased the technological and design excellence that defines the industry.

Another highlight was the ISSA PULIRE Hackathon, which brought together eight multidisciplinary teams of university students who competed on the theme of intelligent and sustainable cleaning management for two futuristic stadiums in Milan, imagined in 2035 as cutting-edge multifunctional hubs. The first prize was awarded to the I-Team Team, sponsored by the namesake company and composed of three students enrolled in the Industrial Automation Engineering program at the University of Brescia. Second place went to the Idrobase ISSA Team, composed of four students from the Artificial Intelligence and Mathematics & AI programs at the University of Milano-Bicocca, University of Milan (Statale), and University of Pavia.

See you at the next edition in 2027, with new challenges, new key players, and an
increasingly global vision of professional cleaning.

Contacts
Laura Banfi
PO, PR, Communications
Ph. +39 02 6744580(1) ext.17
[email protected]
www.issapulirenetwork.com

About ISSA PULIRE NETWORK
The ISSA PULIRE NETWORK represents the largest international platform for professional cleaning and facility management trade shows and executive education events. It was formed by ISSA, the worldwide cleaning industry association, and Afidamp, the leading association for the Italian cleaning industry.

With important consolidated trade shows in the foremost markets, and with new concepts in the planning stages, the ISSA PULIRE Network creates new business opportunities through trade show events, forums, and an extensive variety of training options at the trade shows.

About the trade show
ISSA PULIRE is the international exhibition for professional cleaning and, above all, a community of professionals who share a passion for professional cleaning who work every day to keep the world clean and safe for everyone.

Exhibitors at the fair show off their capacity for innovation and demonstrate their state-of-the-art technologies to an interested and motivated audience in search of top quality products and services.

Attendees are cleaning contractors, facility management companies, distributors, and buyers from every corner of the globe, who come to the trade show to find out about and see first-hand the latest technologies in the world of professional cleaning and sanitization.

ISSA PULIRE, supported by the industry and trade associations of the sector, ISSA and AFIDAMP, is an opportunity that you are not going to want to miss. It is where people come to expand their business expertise, discover new commercial partners, and keep up to speed with the latest trends.