ISSA is proud to announce the recipients of 2026 ISSA Advocates of the Year Awards. The awards were presented at the association’s inaugural 2026 International Cleaning Week Awards Dinner which took place in Washington D.C. on March 23. Award recipients are a yearly award selected by ISSA with input from its Government Affairs Advisory Committee.

The recipients of this award are Natasha Magrath, President and CEO of You’ve Got Maids of Northern Virginia representing end users and Tom Friedl of HOSPECO Brands Group representing the supply chain.

“Tom has been a passionate and effective advocate for the industry since becoming the first Chairman of ISSA’s Government Affairs Committee in 2020. His passionate advocacy for our End Period Poverty Campaign and advocacy on behalf of the industry is unmatched,” said John Nothdurft, ISSA’s Vice President of Government and Public Affairs.

Pictured: John Nothdurft, Tom Friedl

“Natasha was selected because she is such an engaged and helpful supporter of ISSA’s legislative and regulatory affairs efforts. She has been an extremely impactful and engaged advocate for the industry for several years. She never hesitates to ask what more she can do to help advance the industry. She is an inspirational leader who personifies this award,” said Nothdurft.

“I am truly honored to receive the 2026 ISSA Advocate Award. This recognition means so much to me, and I’m grateful to everyone who has supported and trusted me along the way. Advocacy is never a one-person effort, it is the result of many states’ voices, shared passion, and a commitment to creating meaningful change. We still have a lot of work to do, we will keep speaking up and pushing for the progress for our industry,” said Natasha Macgrath.

Pictured: Natasha Magrath

“We thank Tom and Natasha for their steadfast advocacy on behalf of the cleaning and facility solutions industry and congratulate them on being ISSA’s 2026 Advocates of the Year,” said Kim Althoff, ISSA’s Executive Director.

Previous Advocate of the Year Winners

2025

Jody Carroll, CEO of PowerX3 Cleaning Solutions

Raquel Carbonari, Brand Activation Director – North America at Tork, an Essity Brand

2024

Jean-Marie Pfeifer, Owner of Shore to Shore Cleaning

Keith Schneringer, Senior Director of Marketing – JanSan + Sustainability for BradyPLUS

2023

Don and Grant Aslett, Museum of Clean

Rebecca Kaufold, Manager of Government Affairs and Sustainability, Spartan Chemical Co. Inc.

2022

Tricia Holderman, President & CEO, Elite Facility Systems

James Purcell, President & CEO, Shamrock Investment Group and Products Chemical Co. LLC

2021

Kevin Monahan, President, Monahan Partners Inc.

Matt Vonachen, President & CEO, Vonachen Group