27th Edition Showcases Industry Growth, Sustainability, and Robotics

The 27th edition of ISSA PULIRE, held at Fiera Milano Rho from May 27 to 29, 2025, marked a significant milestone for the professional cleaning and hygiene sector, drawing a total of 21,020 visits by industry professionals from around the globe. Organized by ISSA Pulire Network, the event underscored Milan’s position as a global hub for innovation and excellence in cleaning technologies.

Record-Breaking Exhibitor and Attendee Numbers

This year’s event hosted 421 exhibitors and spanned over 14,102 net square meters of covered exhibition space. Manufacturers made up 73.13% of exhibitors, while service contractors, institutions, distributors, and press represented the rest. The product categories ranged widely, with machines, chemical products, equipment, consumables, components, pest and waste management, accessories, laundry, and PPE all featured.

The show recorded 15,134 domestic and 5,886 international visits, with visitors hailing from across Italy and over 100 countries worldwide. Northern Italy accounted for 72.85% of local visitors, particularly from Lombardy, Veneto, and Emilia Romagna. Internationally, the top participating EU countries included Germany, Switzerland, Spain, and Romania, while notable extra-EU representation came from China, Turkey, the USA, and Morocco. The geographic breakdown saw 73.23% of international guests from Europe, followed by Asia, the Americas, Africa, and Oceania.

Industry Impact and Satisfaction

Dealers comprised the largest portion of attendees (35.77%), followed by service companies (32.23%) and manufacturers (20.76%). Notably, 93% of surveyed exhibitors indicated they would recommend ISSA PULIRE to industry peers, while 85% expressed intent to exhibit again in 2027, reflecting the event’s high satisfaction rate.

Innovation and Education at the Forefront

ISSA PULIRE 2025 featured a rich program of workshops, forums, and educational sessions under the ISSA PULIRE Lab. Eighty speakers led discussions on topics such as sanitation in healthcare, AI applications, sustainability, and the future of cleaning services. Highlights included the presentation of the “ISSA PULIRE Product of the Year” award, with “I-Walk by I-Team Global” taking the top honor, and a special mention for “Hy-genio by Hygenia srl” as the People’s Choice.

Showcasing Robotics and Artificial Intelligence

The Arena Robot exhibition in Hall 12 brought together 12 companies to demonstrate state-of-the-art cleaning robots, with 72 live demonstrations throughout the show. Meanwhile, the Hackathon 2025 challenged university teams to devise AI-driven solutions showing how AI can help facility managers to maximize their results. The I-Team team from the University of Brescia secured the first prize of €3,000, while collaborations drew participants from seven universities and sixteen faculties.

Global Business Connections and B2B Opportunities

A major focus was on supporting the internationalization of Italian exhibitors. Through the Italian Trade Agency, the show facilitated 413 B2B meetings with delegates from Algeria, Egypt, Ghana, Morocco, Nigeria, Saudi Arabia, and South Africa, fostering new business opportunities and partnerships.

Looking Ahead

With strong industry support, high satisfaction, and a focus on innovation, ISSA PULIRE 2025 set new standards for trade shows in the cleaning and hygiene sector. Organizers and participants alike now look forward to the 2027 edition, confident in the event’s role as a catalyst for global collaboration and advancement in professional cleaning.