Milwaukee-based Sellars Absorbent Materials has added Avision to support its product sales and marketing in the building service, industrial maintenance, facility supply and foodservice channels.

“We’re very excited about our partnership with Avision. This allows us to double our sales coverage west of the Mississippi. Most importantly, we are giving our customers access to industry experts who build strategic relationships while providing the right solutions for their needs,” said Larry Cook, vice president of commercial sales for Sellars. “In addition, they have a stellar reputation and are a go-to resource for sales and marketing support.”

During the past 12 months, Sellars has elevated its sales leadership team by recruiting several industry veterans, including Cook, David Hine and Paul Ihde, all of whom were previously with von Drehle Corporation.

Photo caption: Sellars offers a variety of wipers as part of its ToolBox^® brand.

Sellars’ wiping products for the commercial markets are sold nationally through janitorial/sanitary, industrial, safety and specialty distributors. Its consumer products are available at retailers nationwide, including Home Depot, Lowe’s, Menards, Mills Fleet Farm, Blains Farm & Fleet, Tractor Supply, O’Reilly Auto Parts and NAPA.

For more information on Sellars, visit Sellars.com.

Founded in 1985 and headquartered in Milwaukee, Wisconsin, Sellars is a leading manufacturer of shop towels, multi-use disposable wipers, towel and tissue and absorbent products. Sellars’ products, which are sold under the ToolBox^®, Clean Task^® and Mayfair^® brands, are made from recycled and renewable materials, are high performance and good for the environment. Sellars is committed to using sustainable practices in all business areas while serving our people, customers and the planet. Learn more about Sellars’ nearly 40 years of innovation at Sellars.com.