Uniting the Industry. Elevating Hispanic Excellence

The ISSA VEO Committee is a leadership body created to guide, recognize, support, and elevate the Hispanic professionals who make up 70% of the commercial cleaning industry’s workforce. This committee is committed to building a stronger, more inclusive future by working closely with business owners and industry leaders to provide platforms for growth, leadership, and gratitude.

Committee Membership Invitation

ISSA VEO Committee is open to all ISSA member companies and their staff. Participation is voluntary and designed to be accessible:

• Quarterly time commitment: 1 hour per quarter to start.
• Project-based volunteer opportunities for deeper involvement.
• Structured around Four Quarters and Four Strategic Pillars for meaningful engagement.

Committee Meetings & Events

Quarterly Committee Meetings:
In-person meetings are held at the ISSA Annual Tradeshow.

ISSA VEO Conference:
A two-day, bilingual event celebrating Hispanic professionals who have risen from humble beginnings to become industry leaders. VEO is more than a conference—it’s a movement of vision, determination, and opportunity.  Explore the conference!

Why the Committee Matters

The ISSA VEO Committee is about more than recognition—it’s about action. By partnering with business owners and industry leaders, the ISSA VEO Committee provides a platform to:

• Serve Hispanic-owned cleaning companies with the resources to grow and scale.
• Create bilingual, culturally relevant training and leadership pathways.
• Elevate Hispanic presence across the industry.

Committee Leadership

ISSA Executive Sponsor: Rosie Rangel, Chief Membership & Operations Officer, ISSA.