ACI Survey Sees Steady Demand for Wipes

July 15, 2021

A survey by the American Cleaning Institute (ACI) found 83% of American households use cleaning, disinfectant, or antibacterial wipes at least once a week.

The online survey of more than 1,000 adults, conducted by international market research firm Ipsos on behalf of ACI in February, sought to determine if consumer cleaning and disinfecting practices established during the COVID-19 pandemic would continue.

According to ACI, 62% of survey respondents stated they would maintain their pandemic-related cleaning behaviors, with 50% saying they would continue to frequently disinfect high-touch surfaces. Regarding wipes, 64% of participants said effectiveness is the main factor when making purchasing decisions, and more than half (52%) reported keeping wipes in multiple locations throughout their home.

“Cleaning is caring,” said Brian Sansoni, ACI senior vice president of communications, outreach, and membership. “Proper use of cleaning and disinfecting wipes is a part of that process. Millions of Americans will continue to rely on these products as a part of their daily and weekly routines to help keep their households clean and safe.”