BEST Announces New Brand Identity

February 16, 2022

BEST Service Pros Ltd. has announced a major corporate rebranding initiative.

According to a press release, the new identity will better represent BEST’s purpose, mission, and core values. The company’s fully rebranded image will be rolled out over the next 18 months and includes a new tagline—For a cleaner world.

“To BEST, providing a cleaner world to our clients means infusing our values of trust, innovation, and excellence into our every action for the good of our customers, team members, and shared communities. By putting people first, always doing what is right, creating healthy and safe environments, supporting our communities, and protecting the environment, BEST can ensure a cleaner world for all,” said Bruce Taylor, BEST president.

“BEST’s company purpose of creating a positive impact on people’s lives is reflected in this new branding, and we look forward to debuting it on all BEST-managed sites,” said Jim Southall, BEST director of business development. “We know that our clients expect a cohesive and professional image at their properties, and we are eager to show them how this rebranding will be a positive reflection of how their own brand and employees and will further benefit their guests.”

About BEST
For more than 50 years, BEST Service Pros Ltd. has provided janitorial and maintenance services, specializing in high-traffic public facilities, scheduling and planning, supervision, and quality management. For more information, visit