Essity Acquires Canadian Apparel Brand

July 11, 2022

Essity has acquired 80% of Canadian apparel manufacturer Knix Wear Inc. for US$320 million.

Toronto-based Knix designs and produces a variety of leakproof apparel for periods and incontinence. Essity anticipates the demand for such clothing to have an expected annual growth rate of more than 20% over the next five years. The company has been active in increasing its stake in the market, acquiring Australian manufacturer Modibodi in a US$92 million deal earlier this month.

“I am delighted to welcome Knix to Essity. It’s a successful company with an impressive track record. Essity is now becoming the global market leader in leakproof apparel, which is an important step towards our goal of being the world’s fastest growing company in intimate hygiene, providing increased well-being for customers and consumers,” said Magnus Groth, Essity president and CEO.

About Essity
Essity is a global hygiene and health company that develops, produces, and sells personal care, consumer tissue, and professional hygiene products and solutions. For more information visit