Essity Expands in Latin America

April 26, 2021

Essity has agreed to acquire approximately 44% of the Colombian hygiene company Productos Familia S.A.

The US$1.5 billion transaction increases Essity’s ownership of the company to at least 94%. The company has been an owner of Productos Familia since 1985 and prior to the most recent acquisition owned 50% of the company. The deal is subject to customary regulatory approvals and Essity anticipates it will be finalized in the second half of this year.

“Familia is an innovative and consumer centric company. Our strong relationship dates back more than 30 years. With this acquisition we are building a stronger platform in Latin America to increase growth, profitability and efficiency as well as accelerating the digital transformation”, said Magnus Groth, Essity president and CEO.

About Essity
Essity is a global hygiene and health company that develops, produces, and sells personal care, consumer tissue, and professional hygiene products and solutions. For more information visit