Feminine Hygiene Products Market Poised for Growth

January 5, 2023

The international feminine hygiene product market will reach US$62.7 billion by 2033, up from $31.6 billion in 2023, a compound annual grown rate (CAGR) of 7.1%, according to projections in a report from Future Market Insights Inc.

The international market research firm’s report forecasted the growth to be led by an increase in programs, both governmental and non-governmental, encouraging the use of feminine hygiene products among rural and underprivileged women. In addition, manufacturers are growing their consumer base through unique marketing strategies and expanded product offerings.

The United Kingdom is expected to be the most lucrative region for growth. According to Future Market Insights, the demand will increase 8.4% in the region due to increasing middle-class disposable income and the availability of affordable feminine hygiene products. The United States is forecasted to reach an annual revenue of $7.2 billion by 2033 due to strong awareness and a wide range of existing manufacturers and new products.