GP PRO Survey of Real Estate Professionals Reveals Demand for Smart TechnologyNovember 30, 2022
According to a recent survey from GP PRO, more than 90% of real estate professionals believe a smart technology that helps ensure consistently clean and well-stocked restrooms warrants a premium, above-base rent.
In conducting the study earlier this year, GP PRO queried commercial real estate brokers and property management professionals across the United States. According to the survey’s results, two-thirds of property managers and 57% of commercial real estate brokers felt they could charge a premium at or above 3% for facilities equipped with smart technology. GP PRO also stated that 99% of real estate professionals believed the company’s KOLO™ Smart Monitoring System in particular warrants a premium above base rent.
“These findings make a very strong case for accepting smart restroom technology as an investment with the potential for a highly valuable return,” said John Strom, vice president and general manager of GP PRO’s connected solutions division.
About GP PRO
Based in Atlanta, Georgia-Pacific and its subsidiaries are among the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, office papers, cellulose, specialty fibers, nonwoven fabrics, building products, and related chemicals. The company operates approximately 150 facilities, employs approximately 30,000 people directly, and creates nearly 89,000 jobs indirectly. GP PRO, a division of Georgia-Pacific, manufactures and sells well-known brands like ActiveAire®, Angel Soft® Professional Series, Brawny®, Compact®, Dixie®, Dixie Ultra®, enMotion®, and Pacific Blue™. GP PRO products meet restroom, foodservice, and break room needs for office buildings, health care, foodservice, high-traffic, lodging, retail, and education facilities, plus a wide range of industrial and manufacturing facilities in North America. For more information, visit www.gppro.com.